John Van Hamersveld's highly recognizable and sometimes psychedelic art fame began with the renowned color-saturated sunset and surfer Endless Summer poster for the 1966 movie. Inspired by a sunset photo of a beach in Orange County, it was destined to become an internationally recognized icon of Southern California's surfing scene. His works include famous album covers for the Beatles and Rolling Stones, as well as concert posters for Jimi Hendrix and Cream.
Van Hamersveld's journey took him from these sun-drenched beaches to the drug-infused world of Los Angeles, Hollywood, and Laurel Canyon, hotbeds of countercultural activity and attitudes in the 1960s.
After the college campus riots of 1969, it was all about Woodstock - not just an event, a happening, or a concert with 400,000 people, but a pivotal moment of realization for an entire generation and an entire country.
Van Hamersveld was not just a chronicler, but a player and forger of the surf culture that defined a generation and that continues to make an old world young again.
Throughout My Art, My Life, Van Hamersveld recounts his early life as a canvas or archetypal modes that tell the tale of the beginning of an entire Southern California culture that attracted and inspired youth West and East worldwide. His style is more Kesey than Kerouac, recounting a past as an object of the present, filled with bright images that gladden the heart.